In-Store Tasting Event: Nino Costa
As a small business, it was imperative that any events like this— a tasting featuring the winemaker— were advertised on every possible platform. In designing for all of these different formats, I took into account the proportions of each, tweaking the design as necessary. I usually started with Instagram posts, designing versions for leading up to and on the day of the event, then a PowerPoint slide for the register display, a graphic for the website, and the banners at the top of emails sent out to customers.
